CAR SHOE
The CAR SHOE brand was established in 1963, when the Italian Ministry of Industry and Trade awarded Gianni Mostile the patent for an absolutely innovative model of shoe, a moccasin with sole perforated with rubber studs, that’s why now we call “The Original”.
Prada Group takes over the majority of the CAR SHOE company in the 2001 and In June 2010 Prada Group acquires complete control of the brand.
Technical-design originality is the distinctive feature of CAR SHOE, and has become the brand’s trademark. The combination of creative vitality and craftsmanship, for which Italy has always been renowned, was the starting point for this project which still today epitomizes Italian design.
Prada group with the intention of preserving and reviving one of the most sophisticated and emblematic Italian brands introduced “The original” and “patented in 1963” in the logo.
The CAR SHOE brand continues to be characterized by the originality and quality of its hand-made craftsmanship. Only the finest materials are used in crafting the shoes.
For the moccasins we currently use the best leathers, for the ball sole we use a rubber mix identical to the one used for the tire manufacture and 4.85 meters of English-produced pitch-treated cord for the base.
Today the brand invests in the development and research of new styles which are meant to satisfy the increasing and always more demanding international customers, the Prada Group is focused on a sophisticated distribution and a diversification proposal in order to reach new opportunities in international markets.
JAYMJAY is the exclusive Agent for CAR SHOE in Scandinavia.
For information about CAR SHOE, please contact info@jaymjay.se