Alberta Ferretti is an Italian fashion designer. The daughter of a tailor, she opened her first store aged just 18. She designed a first collection in 1973 and was co–founder of Aeffe (a clothing manufacturer and distributor) in 1976. Alberta Ferretti has been showing seasonal collections since 1981 and is known for her ethereal and romantic designs which are often delicately embellished with lace or beading.

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Tradition, rigor and constant stylistic research are the elements that best exemplify the timeless style of a brand that has written its own story through minimal and sophisticated collections. 

Aspesi S.p.A, founded in Legnano by Alberto Aspesi in 1969, was born as a company specializing in the production of shirts then emerged themselves as a brand producing casual clothes, known and appreciated for the use of exclusive and avant-garde fabrics. With unconventional spirit and the “no-logo” philosophy, Aspesi is made for clients in search of timeless garments.

The love for art remains a key value of the brand, from photographic images to architecture, with Aspesi stores featuring works by contemporary artists. 

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Catering to the forever young at heart, Boutique Moschino intensifies the signature quirk of its original sister line. Founded in 1988 by Franco Moschino and subsequently led by Rossella Jardini, the label is now steered by Creative Director Jeremy Scott, who embellishes retro silhouettes with contemporary patterns and vibrant hues. Boutique Moschino collections embrace classic Italian eccentricity by fuelling fashion with fun and a refreshing sense of humour.

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Individual, daring and creative, Dsquared2’s approach to fashion is a distinct mix of heritage Canadian iconography, modern Italian tailoring and playful sensuality. Founded by brothers Dan and Dean Caten in 1995, the brand’s collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, and masculine and feminine. Dean and Dan Caten live in Milan, and the Dsquared2 collections are produced in Italy, giving rise to the brand’s motto of “Born in Canada, Made in Italy”.

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JAYMJAY is the exclusive Distributor for DSQUARED2 UNDERWEAR in Scandinavia.

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Ben Taverniti, the creative director of Unravel, has a new gig that aims at both dressing the masses and rehabbing jeans’ reputation in the luxury sphere. In 2019 he returned to Hudson Jeans, where he had worked as a designer from 2007 to 2014, as its creative director with the goal of re-establishing the premium denim market. “I do believe that denim is coming back”, he says firmly. “I highly, highly believe it. That was one of the reasons I went back to Hudson. Because Hudson is a pioneer in premium denim.

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Carine Roitfeld is the style advisor of the maison Karl Lagerfeld which is globally renowned for the cutting-edge, aspirational and relevant approach to style. The Karl Lagerfeld fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge. Collections for men and women include ready-to-wear, bags and small leather goods, accessories, footwear, watches, eyewear, perfume and jewellery.

JAYMJAY is the exclusive Distributor for KARL LAGERFELD ready-to-wear, bags and accessories in Scandinavia. 

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KARL LAGERFELD is licensing with GIADA S.p.A. for a premium, 100% “made in Italy” denim line for men and women.

The KARL LAGERFELD DENIM collection offers a wide range of premium quality styles. Designs include luxurious finishes like selvedge seams, lurex texture effects and unique coatings.

Silhouettes range from “skinny” to “girlfriend”, “boyfriend” and “biker” fits, as well as denim dresses, shirts, jackets.

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Franco Moschino, born outside Milan, Italy in 1950, dedicated his life to creating fashion. The collaboration between Franco Moschino and Rossella Jardini, which began in 1984, continued not only to produce ready-to-wear designer clothing for women but also laid the groundwork and established the brand as we know it today. In 2007 the collection of Moschino Jeans becomes LOVE MOSCHINO.
Jeremy Scott debuted as the new creative director with the fall/winter 2014-2015.

JAYMJAY is the exclusive Distributor for LOVE MOSCHINO Bags & Shoes in Scandinavia.

JAYMJAY is the exclusive Agent for LOVE MOSCHINO ready-to-wear in Scandinavia.  

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The Missoni style is the fruit of Ottavio and Rosita Missoni’s successful partnership. After marrying 1953 the two began making knits in a small workshop in Gallarate which they created from the basement rooms of their first home.

The Missoni signature is the put-together of zigzags and stripes, wave designs and flame effects. Unique patchworks of geometric and floral jacquards. Exquisite figurative or abstract motifs inspired by nature, by art and architecture, by different customs and cultures.

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“Missoni inaugurated and affirmed an unmistakable way of dressing and living: with a colorful “put-together” of zigzag motifs, stripes, waves and slub yarns in a patchwork of geometric and floral jacquard.”

Missoni is today one of the best representatives of Italian fashion and design excellence around the world. With its pioneering multicolored aesthetic vision, it continues to influence the contemporary lifestyle.

JAYMJAY is the exclusive Distributor for MISSONI Scarves & Socks in Scandinavia.

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In the beginning there was Missoni. In my past, my present and my future there is Missoni. I have grown up in a world of pioneers, pioneers who compose with color. With M Missoni I have flipped that well-loved hit record and started to play the B-Side.
The M Missoni mission is to remix, re-use and respect. We are taking the codes of something special and iconic and playing with it to create a new aesthetic. I have taken the hidden gems, the forgotten stories, the unsung lyrics, the scraps from the cutting room floor and rewoven them into a new story.
M Missoni presents an alternative voice in the Missoni world. A voice for the free-spirited, a voice for the irreverent, a voice for the playful. We take the Missoni codes and fabrics and repurpose them. Scarves become dresses, home fabrics become coats, vintage logos become new badges of honour.
Welcome to the world of M Missoni.

Margherita Missoni

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Franco Moschino founded his namesake couture line with the idea that dressing should always be fun, and the label’s signature wit and irreverence has punctuated every collection since. Moschino’s penchant for blending irony with elegance turned heads instantly, garnering a loyal fashion following from the brand’s first runway show in 1983. Now under the creative direction of Jeremy Scott, Moschino clothing and accessories continue to be innovative and eccentric, presenting audacious themes that push the fashion envelope.

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Shelley Tichborne founded MOU from London’s Portobello Road in 2002, out of a desire to create original, luxurious footwear as an antidote to the pressures of modern city-living.

Picked up by passing stylists and buyers, the brand’s popularity grew through word of mouth. Now the comfort boots of choice for A-list stars such as Gwyneth Paltrow and Cameron Diaz, MOU boots have a uniquely rugged look with a distinctly maverick spirit.

Cult London label MOU offers original, hand-crafted footwear in premium natural fibres. Warm, durable and sensually soft, MOU shoes are loved by fans for the offbeat back-to-nature feel and eclectic styling. Look out for classic MOU styles including the antelope cowboy boot, calfskin slipper, eskimo, blizzard and goatskin nanuk. 

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MSGM. It is a simple mix: always up to date, and constant new sources of inspiration, starting from contemporary art and music. Massimo Giorgetti knows how to combine his passions with all the most innovative aesthetic and artistic expressions of the digital world. The outcome is a kaleidoscope of colours, shapes and lines that inexorably capture the public’s attention, making MSGM one of the most intriguing fashion brands of the moment. People who buy MSGM know they can express themselves in complete freedom, with a touch of creativity which is completely personal and almost irreverent.

JAYMJAY is the exclusive Agent for MSGM in Scandinavia. 

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“Femininity, lightness and sensuality” define Philosophy’s collections. Led by Creative Director Lorenzo Serafini, the brand’s effortlessly elegant dresses and blouses have found fans in The Blonde Salad founder Chiara Ferragni and actresses Chloë Moretz and Chloë Sevigny.

JAYMJAY is the exclusive Agent for PHILOSOPHY DI LORENZO SERAFINI in Scandinavia. 

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Richmond & Finch took their first step in Stockholm, Sweden in 2014. The inspiration was to create a brand whose name would reflect their design philosophy of fusing technology with fashion to create unique lifestyle accessories. 

In the pursuit of this goal Richmond & Finch have launched a line of mobile phone cases which brings something new, different and exciting to the marketplace. With a fresh collection each season, they have made a splash on the fashion scene. Richmond & Finch’s phone cases stand out from the crowd with their distinctive wrap around metal border which spans across the case together with the metal ring around the camera.

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Eyelet lace, supple suede, luxurious leathers and immutable neutrals form the vocabulary of See By Chloé’s Parisian-cool language. Key protagonists in the label’s story include the Hana shoulder bag, directional denim pieces, and frothy dresses. Launched in 2001 as the sister label of fashion heavyweight Chloé, See By Chloé is a somewhat younger interpretation of the main line’s aesthetic. For well over a decade it has continued to produce collection upon collection of easy-to-wear pieces that embody an effortless, slip-it-on-and-go, “I woke up like this” sense of chic.

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The CAR SHOE brand was established in 1963, when the Italian Ministry of Industry and Trade awarded Gianni Mostile the patent for an absolutely innovative model of shoe, a moccasin with sole perforated with rubber studs, that’s why now we call “The Original”.

Prada Group takes over the majority of the Car Shoe company in the 2001 and In June 2010 Prada Group acquires complete control of the brand.

Technical-design originality is the distinctive feature of Car Shoe, and has become the brand’s trademark. The combination of creative vitality and craftsmanship, for which Italy has always been renowned, was the starting point for this project which still today epitomizes Italian design.

Prada group with the intention of preserving and reviving one of the most sophisticated and emblematic Italian brands introduced “The original” and “patented in 1963” in the logo.

The Car Shoe brand continues to be characterized by the originality and quality of its hand-made craftsmanship. Only the finest materials are used in crafting the shoes.

For the moccasins we currently use the best leathers, for the ball sole we use a rubber mix identical to the one used for the tire manufacture and 4.85 meters of English-produced pitch-treated cord for the base.

Today the brand invests in the development and research of new styles which are meant to satisfy the increasing and always more demanding international customers, the Prada Group is focused on a sophisticated distribution and a diversification proposal in order to reach new opportunities in international markets.


Majestic Filatures is known by their luxurious fabrics and materials which are reflected in their current collection. From simple basic tops and shirts in ultra-soft and comfortable materials that shouldn’t be missing from your wardrobe this season! Majestic Filatures features a wide selection in timeless colors like black, grey, blue, beige and white hues. Majestic Filatures has the basic essentials that belong in every woman’s wardrobe, no matter your style or body type.
Majestic Filatures was founded in Paris in 1989 as a premier brand of T-shirts. The French brand was primarily focused on shirts and tops, but nowadays Majestic Filatures has expanded its collection with timeless everyday wear. The viscose and elastane blend is the most popular, followed by their fantastic cotton, knitted linen and cashmere combination. Majestic Filatures has great styles, modern colors, and beautiful fabrics that create the perfect wardrobe-building essentials.

JAYMJAY is the exclusive Distributor for MAJESTIC FILATURES in Scandinavia.

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