In the fashion industry, brands are extremly important. A
customer who buys a garment is of course paying for its fit,
quality and appearance, but also to a large extent for what the
brand represents. Important factors include the type of boutique
where the garment is sold, the price, the designer, whether the
item is exclusive and which country it comes from. All these
characteristics make up the brand, for which customers are
prepared to pay a premium price. JAYMJAY works exclusively
with brands that meet our own and our customers' high expectations
in terms of trendiness, style and quality.
