JAYMJAY's journey began in 1987 on the winding Alpine roads of northern Italy.
In an Opel Rekord with worn tyres. A young Swede, together with a young Italian-American, began small-scale work as an agency for various clothing brands. Thanks to their combined language skills, a burning passion for fashion and a little luck, they managed to become established in Milano.

After ten years, the company had not only gained the confidence of some of the world's top brands producers.
They also knew the special fashion culture from within. And had personal contacts with many of the leading figures in international fashion. When the two founders decided to set up in Scandinavia in 1997, this would prove to be a great competitive advantage.

Fifteen years and a name change later, we distribute nothing but brands and collections from the highest levels of fashion.
And only to a select few boutiques in Scandinavia.